How can we increase the value of video surveillance systems?

2018-10-19

We all know that the previous video surveillance system application purpose is relatively simple, basically for security monitoring, there is a case to view the video. However, this situation seems to be somewhat overkill at present.


With the advancement of technologies such as big data, cloud computing, and artificial intelligence, video surveillance systems are no longer just a matter of public security monitoring or issuing a ticket. The application of intelligent video analysis technology has made the functions and application scenarios of video surveillance systems more and more abundant, and the social value and commercial value of the video surveillance system will also bring about earth-shaking changes.


According to relevant statistics, although the video surveillance system collects a large amount of video data every day, less than 10% of the data may be used, and even most of the data has lost its application value after a few seconds of acquisition.


Currently, many security companies focus on providing accurate information in an emergency or providing the right evidence after a crime has occurred. However, the reality is that a new set of secure video surveillance systems can be a huge investment. Plus the services associated with it, such as maintenance and management costs. As a result, most video systems today are considered a significant cost expense.



So how can we increase the value of video surveillance systems?


Video analytics ensures that surveillance images are analyzed in real time to alert users to things they need to be aware of. This allows the security management unit to perceive the video data in real time, provide early warning of possible security risks, and add additional security precautions. For example, the parking lot or the people around the safety fence are not normal.


Video analysis can be used to warn about illegal crossings, illegal parking, abnormal shackles, etc., including flow statistics, specific area flow speeds, or color matching anomalies. These are just a few simple video analytics applications that enhance the security of video surveillance systems.


Security warning


Integrating alarm analysis with other security systems enables the security authority to use this data to trigger a coordinated response from other components in the security solution. This can improve overall security, better reduce risk, and reduce the complexity of users using the system while improving application efficiency. For example, a smart camera equipped with video analysis can immediately launch an intrusion detection system when an alarm is triggered, and perform diagnostic analysis on the alarm location found in the console. You can have the controller send the alert to the management center or send an alert video snapshot to the security officer.


In environments such as retail stores or warehouses, video analytics can alert administrators that emergency exits have been blocked by boxes or other objects. In addition, through certain program rule settings, an IP camera with intelligent analysis function can alert people or objects that have a staying time in a specified area exceeding a normal value. When this happens, the controller can troubleshoot an area where the alarm is issued, and the control center can then send an email or text message with a video snapshot to the store or warehouse manager. Can help prevent violations and unsafe situations.


Beyond safety


Video analytics can not only detect threats, alert you to the risk of security breaches, or enhance security and health, but it can do more. It enables relevant organizational units to reposition data values and provide valuable reference recommendations for new business applications. For example, in a retail store, a camera with intelligent analysis can analyze the customer's shopping behavior to help the retailer optimize the placement and display of the product and increase the sales of the product.


Video analytics can also provide additional information about video data to relevant organizations and reuse them to enhance business advantage. These intelligent analysis cameras can directly analyze and re-optimize video data sources to help companies make more informed decisions. This includes monitoring to reduce utility expenses, analyzing customer behavior to improve sales, identifying barriers, optimizing retail store layouts, increasing customer satisfaction, and more.


Improve customer satisfaction


Cameras with intelligent analysis can count and crowd the specific areas. If you find that a long queue or a large number of people are focused, it means that customers need extra help and should take immediate measures to help them improve customer satisfaction. By providing business information beyond the usual security applications, we can easily add many new features to our video security system. In this way, video analytics can help companies reduce costs, increase efficiency, and improve sales.


Companies can get more value from video surveillance systems and get predictable return on investment in real business. Therefore, the video surveillance system will no longer be considered a huge additional overhead.


In summary, using video analytics as part of an integrated security system, leveraging the data obtained from the analytics can help organizations better meet their security needs while extending the benefits of monitoring data for additional business benefits. Therefore, every business should be able to take advantage of these advanced technologies and, most importantly, no additional investment.


Finally, every business is different, and new video analytics solutions must be applied according to their different time needs. We should let go of our ideas, go beyond video surveillance security applications, innovate and change the way we use video data in the future, and take data usage to a whole new level.


Of course, in addition to the various applications mentioned above, video analytics has many, many, very broad applications. Large to smart cities, small retail stores, personal mobile apps, mobile payments, VR games, and more. For example, the current hot urban brain, intelligent traffic management, etc. are based on video surveillance systems.


Therefore, due to the development and application of artificial intelligence and other technologies, the video surveillance system is no longer simply a public security monitoring or traffic police to open a ticket, but has unlimited business value space and so on.